In 2003 British tv-show Top Gear aired a segment on the redesign of the BMW 5 series, saying goodbye to the E39 and introducing the E60 that came out earlier that year. A large part of the segment was devoted to the cars' appearance, with James defending BMW's choices, stating they 'will take some time getting used to, but that the good stuff always does'. Jeremy Clarkson disagreed, claiming it was 'the ugliest thing', before asking for a show of hands, whereby it became clear that the majority of the audience agreed.
This shift in public opinion is not an argument for the idea that all change is a welcome improvement, but rather that insightful observation of current practices and their shortcomings can lastingly change perceptions, even if they were poorly received initially.
I originally wrote this to serve as an introduction to the short exposition on the re-imagining of logo design to fit into contemporary tastes, but it can stand on its own as a short comment about the assumptions that underlie the perception of the world and the judgement of values that are attached to it.